While you plan to survive and build revenues the leadership of the company must live up to those goals almost daily. The first step by management is to realize and accept business flaws. From a clear understanding of your flaws and with clear business goals your business can define its needs for growth. Goals for a marketing sales campaign, increasing advertising to support sales, building a strong sales force and projecting sound financial accountability are key steps for building and growing your company. These are absolutely necessary for competitive growth especially in an environment where downsizing and financial insecurity exists. This can heal and build your business and be a guiding light for future business.
The first step for companies is to understand their goals, to define their manpower and understand the dynamic environment they working within. The next step is to write a business plan and to map out a clear path for growth. This may include a restructuring, financing or equity investment or down sizing your company.
To understand this, ask yourself, How do I get there? What do I do? Which employees do I keep? Who should I Hire? Who should I layoff? How much of an investment will I need? Is it debt or equity? Can I meet the demands of a loan, line of credit or an investor? How will marketing and planning support my business growth? Do I need different licensing to expand?What contracts do I need to secure for growth? These are all questions I ask myself daily and that can be resolved with a business and marketing plan. I have developed plans for myself and other businesses for over 30 years and they inevitable cover the essential business points for success!
The business and marketing plan allows me to prioritize and meet my goals and objectives regularly. My success is almost intuitive from the empirical existence of a plan. The plan is not a final document it is a plan so it continues to change and grow as does your business.
In today's business environment where change is inevitable and pricing dynamic. The costs and pricing structures must be defined and modified to adhere to market changes. I am advocate of pricing built on quality service while adhering to customary supply chain formulas and service pricing as you grow, follow and lead in the marketplace!
In my next Blog I will highlight the Impact on sales and your companies growth potential while allocating marketing expenditures. For more information please feel free to contact me to discuss your potential growth!
